Sunday, November 7, 2010

What you need to know about putting your business online


Super Geeks - Guest Blogger


"If your business is not online, you're dead."

 
I recently overheard a colleague say that. Harsh words. But take a look around. Big companies are actually going out of business. Blockbuster underestimated Netflix.com and is now shuttering thousands of stores. Barnes & Noble was slow to leverage the internet and now the whole company is up for sale.
If well-funded companies like those are feeling the impact of the internet, you can imagine how serious it is for the little guy. But as my grandfather used to say: You never want to miss a good crisis.

 
Now's the time to retool your business around the internet.

If you do it right, you may be able to eat the big boys' lunches!
Read my Pacific Business News column on what we did for ProImageHawaii.com and how you can use the internet to build your company's bottom line.
Here are my 10 tips for getting going with e-commerce success.
We can help.

Want a custom website for your business? Does your existing site need to be modernized? Request a FREE quote on your project. http://www.supergeek.net/

Nearly two-thirds of retailers, or 64 percent, expect their companies' online revenue to increase by at least 15 percent compared with last year, according to a survey by the National Retail Federation's Shop.org online arm. Read more at http://www.staradvertiser.com/.

Always, always emulate best practices. These companies do e-commerce well:

 
http://www.amazon.com/ - the epitome of ecommerce
http://www.dell.com/ - customized shopping + concierge
http://www.iqvc.com/ - easy to find what you're looking for
http://www.clinique.com/ - site bonds well with shopper right away
http://www.fogdog.com/ - good, easy access to big inventory


Reg Baker comments:  James Kerr and Super Geeks have been clients of mine for over 15 years.  James and his Team are great to work with and gets results.  Please contact him via his website http://www.supergeeks.net/ or call (808) 531-GEEK (4335).

I'd be happy to work with you and Super Geeks to get you online and generating internet sales dollars! 

Reg Baker, CPA
(702) 283-0784

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